Word: grocer
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Dates: during 1960-1969
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Provincial Grocer. Vladimir Ulyanov sat on the stove in a spare kitchen in his grandfather's house and read Das Kapital, convinced that here at last was the weapon to bring down the state and lift oppression from the backs of the people. Among his first disciples were his younger brother and his sisters. While he worked for a law degree and wherever he went, Vladimir founded or joined Marxist study groups, and he traveled abroad to meet the exiled leaders of the outlawed Marxist party, then still known as the Social Democrats...
When he reached Shushenskoe, a small Siberian village near the Mongolian border, he was 25, already bald, and looked more like a provincial grocer than a leader of men. He acted as law yer without fee for his peasant neighbors and showed a local merchant how to keep accounts, while at the same time explaining that the merchant was a parasite of capitalism...
...hottest TV star in Tucson, Ariz., has a Trendex rating of zero. Equity has never heard of him. But to housewives in a 17-story, 411-apartment complex called Tucson House, Joseph J. Gorman is bigger than Judy Garland. Gorman is a grocer whose market, located in the new $6,500,000 building's basement, is hooked into a closed-circuit television system that gives its built-in audience laughs, punditry and laid-yesterday eggs at a moment's notice...
None of these rival attractions is likely to prove more popular than Grocer Gorman. In 15-minute sustaining spiels delivered three times each day, Gorman regales the folks upstairs with reminiscences, political commentary ("Lodge has gone as far as he can go; I see Rocky ahead in California") and laid-yesterday jokes ("Hello, this is Candid Camera"). Joseph Gorman may be short, paunchy, balding and pushing 60, but to his fans he means more than any matinee idol; he means idle matinees...
Though stamps have an almost universal appeal to housewives who think that they may be getting something for nothing, Progressive Grocer Magazine figures that the stamps amount to 14% of a retailer's operating costs, second only to his expenses for labor (44%)-and he obviously has to reckon those expenses in setting his prices. The magazine also questioned 12,000 U.S. housewives, concluded that most do not really prefer one store over another because of stamps or contests, but because of polite and helpful clerks...