Word: grolier
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...salesmen across the U.S., Grolier Inc., publisher of America's oldest encyclopedia, last week handed out an odd-looking new product to sell door to door. A green, windowed, sheet-metal box slightly larger than a typewriter and weighing 7½Ibs., the new product is a teaching machine. Grolier salesmen will sell it along with The Book of Knowledge and the Americana as a help to home learning, but the ultimate stakes are much higher. Grolier President Edward J. McCabe Jr. hopes it will be the first big step toward revolutionizing the $300 million-a-year textbook industry...
...boom. The swing away from progressive educational theory and the return to the fundamentals of the three Rs is sending more children, at a younger age, home with homework. This plus overcrowded school libraries has handicapped the student without a standard reference shelf in his home. Sales of Grolier's encyclopedias (e.g., Book of Knowledge, Americana) have risen from $25 million in 1950 to an estimated $77 million this year...
...sign hanging in front of the Grolier Book Shop is faded--dingy, by some people's standards--and you have to climb five steps to enter the store. For that matter, there aren't any bargain sales, used book tradeins, or neat stacks marked with course titles; most students hunting for textbooks leave the store on Plympton Street in a matter of seconds...
...doesn't like to unlock before noon. "There isn't much happening around here in the morning. I used to open up quite a bit in the morning, but the only person who came to see me then was T. S. Eliot's sister-in-law." Afternoons, however, the Grolier Book Shop becomes a community haven and meeting place. Last year, a girl working on a novel used the back room of his shop. Standing on Gordon's bookshelves are the drawings and water-colors of whatever unknown artist he happens to be be-friending. Some of his customers have...
There are still some 400 tickets available at 60 cents apiece to hear a special relay of the reading in Memorial Hall,. If there is a large enough demand for these tickets, which can be obtained at the door, or at Mandrake, Grolier, and Coop bookstores, New Lecture Hall will also be used for the reading. No radio station will carry...