Word: grombalia
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Dates: during 2008-2008
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That's hardly news to El Phil, as he stands between two long rows of peach trees on his Grombalia farm, 22 miles (35 km) south of Tunis. Just four years after starting to export to Europe, Jinene Agro now gains half its profits from foreign sales. Tunisia's sunny latitude allows El Phil to ship fresh peaches and plums during the weeks from mid-March to mid-April when there's space on supermarket shelves throughout Europe. "We harvest after the end of production in Chile and South Africa, and before Europe begins," he says. "We exploit that...
...also "traceability." His peaches, plums and nectarines are all labeled with the location of his grove, and cool-packed to reach the French coast no more than three to four days after they're picked. In addition to the crop from El Phil's 124 acres (50 ha) in Grombalia, the company plays middleman for watermelons, nuts and dates purchased from the hotter and dryer south of Tunisia. As it's just a 36-hour voyage by ship from Tunis to Marseilles, El Phil mainly targets the French market; the home page on his office computer is a weather...
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