Word: grooms
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Dates: during 2000-2009
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...While most businesses worship at the altar of youth, Saga realized early on that there's often more money to be made from the mature. Marketers have traditionally shunned older consumers, preferring to aim their pitches at a younger audience it hopes to groom into lifelong customers. But Tim Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director...
Comrade Giegie is getting married. Her wedding will be held in a jungle clearing, which she will enter through an archway of raised assault rifles. The bride and groom will make their vows draped in a red flag bearing the spear and Kalashnikov of the 7,400-strong New People's Army (N.P.A.). Then they will pledge allegiance to the masses and promise to raise their children as revolutionaries. There will be no priest, no confetti, no wedding gown. So how will Giegie dress? "Like this," she smiles. Giegie, 22, is wearing a faded sweatshirt, jogging pants, Wellington boots...
...recess. And according to the University of Maryland's Sandra Hofferth, who has studied children's time use, while noncomputer playtime has shrunk, kids now spend more hours studying, reading and participating in youth groups, art and other hobbies. Kids also take more time to shop and groom but not to watch TV: Hofferth and her colleagues have found that 9-to-12-year-olds were watching less than 15 hours a week in 2002--down from 20 hours...
...firms have reverted to suits and ties for men. Etiquette isn't easy for the generation that wears flip-flops on Fridays or closes billion-dollar deals in Denny's, as YouTube and Google famously did. So business schools and corporations are hiring Biz Et experts like Pachter to groom their charges in matters ranging from fork selection to the proper way to address...
...with musical direction by Ben E. Green ’06, “H.M.S. Pinafore” runs until Dec. 16 at the Agassiz Theatre.The shorter “Trial by Jury,” a courtroom comedy in which a would-be bride sues her former groom for breaking off their engagement, opens the performance. As the Judge (Arlo D. Hill ’08) and Usher (Evan D. Siegel ’07) drool like idiots at the sight of the dolled-up Plaintiff (Christine K. L. Bendorf ’10), the jury heckles the Defendant...