Word: grooviest
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Dates: during 1960-1969
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...force from 26,000 to 33,000 people, has hired retired stewardesses in 30 cities, sends them out to recruit younger girls. In Boston, John Hancock Life Insurance Co. advertises for secretarial help on rock-'n'-roll radio stations, brags that its main office is near "the grooviest shops in town." Competing New England Mutual Life Insurance will pay an employee $25 for persuading a friend to join the company, another $75 if the friend stays for a year. Avis rent-a-car uses prime-time television to advertise for car washers...
Among the band's members are some authentic jazz virtuosos. Sonny Payne is the grooviest of the big-band drummers-to watch, if not to listen to. Alto Saxophonist Marshall Royal, Trumpeter Snooky Young and Guitarist Freddy Green are all heartfelt blues soloists. Bassist Buddy Catlett, the band's newest member, gives the whole orchestra a subtle and highly advanced sense of rhythm. Keenly aware of all these virtues, Basie never lets his audience get a glimmer of the solemn musicianship behind them. "Now a little foot-pattin' music," he announces happily. Then he sits down...