Word: grossberg
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Dates: during 2010-2019
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...seen as inflexible, too removed from a changing global economy to adapt. Analysts describe a Toyota management team that had fallen in love with itself and become too insular to properly handle something like the current crisis. "The reaction to [the situation] is a very Japanese thing," says Kenneth Grossberg, a marketing professor at Waseda University's business school in Tokyo. Jeffrey Kingston, director of Asian studies at Temple University Japan, says Toyota's managers don't understand how sensitive the American public is to auto-safety issues. "Their focus on the customer has been nonexistent," he says. "Toyota...
...Japanese corporations like Toyota: those lower in the organization find it difficult to deliver bad news to managers. Nearly every company faces this issue from time to time. "But this is a brand-threatening, life-endangering crisis," he says. Changing the way Toyota works won't be easy, says Grossberg. "Management cannot turn on a dime. They have so much invested in doing things the Toyota way," he says...