Word: grosse
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Dates: during 1940-1949
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Miracle of the Seed. Farmer Pfister (rhymes with Easter) is the biggest U.S. individual grower of hybrid seed corn. This year his six-year-old Pfister Hybrid Corn Co. will gross about $1,500,000, net some $60,000 to $70,000, which Lester...
...very much bossed by taciturn Pharmacist Alexander Block, now 67. As chairman, Block cracks the whip over a family team-sons Melvin, 41, who is president; Leonard, 37, who handles the money, and daughter Betty's husband Albert Roberts, production boss. Together they boomed Block Drug to a gross of more than $10 million last year on 25 dental products (Poloris dental poultices, Polident denture cleaners...
...Dent powder on the market in November, spent $400,000 on newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon's powder; Rexall took full-page...
...landlord takes in $1,000 a year in rents, spends $800 of it for labor, taxes, fuel, depreciation, etc. His profit is $200, so the Government will let him boost his rent enough to raise his profit from 20 to 30%. He will be allowed to raise his gross rents to $1,143, for a profit of $343. Owners of larger structures will be allowed to bring their return up to 25% if it is now less than 20% of their total yearly income from rents...
Among the food companies, Corn Products Refining Co. led the parade by more than doubling its profit-to $3,314,562. But General Foods probably gave a better indication of the general trend. Its gross was up slightly to $127,802,860, but rising costs cut its net from $8,155,176 to $7,593,797. Even the airline and aircraft industries, which had long been ailing, were perking up. Prime example: Douglas Aircraft Co., which had earned only $23,862 in 1948's first quarter, this year earned $2 million, the result of rearmament contracts and a cost...