Word: grosse
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Dates: during 1940-1949
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...calendars, at a current cost, including other artwork, of $1,250,000 a year. Result: B. & B. became the biggest calendar company in the world (it sells more than all others combined, has 21 foreign outlets). From little more than $2,500,000 in 1933, its gross swelled to $29,303,804 in 1947, is expected to top $40,000,000 this year...
Some wondered if Luckman was blowing up an impressive but fragile soap bubble. So far the figures have proved otherwise. In two years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...
...covering the six main islands are only 350 miles apart), Hawaiian Airlines' trolley tactics have made it one of the most consistent moneymakers among U.S. lines. It has been in the black all but one of the last 14 years, and last year earned $186,469 on a gross of $3,353,910. It is also one of the safest lines under CAB, having carried 1,300,000 passengers 200,000,000 miles without a fatality...
...barometer, the stock market has proved none too accurate, notably in the last two years. Back in 1937, the market fall was far worse than the drop in production; since 1942, the market has been much lower-in comparison with the gross national product-than it was even in the dark days of 1932 (see chart). The Dow-Jones industrials, now earning even more ($20 a share) than they did in 1929, are selling for only half as much...
...Bennett stores, he will lease the equipment to other retailers (at $75 to $100 a month, plus royalties) and to manufacturers at cost. The retailer will merely have to take the picture and send it to the manufacturer to make the suit. Booth estimates that any retailer with a gross of $50,000 a year can profitably adopt PhotoMetric. The greatest savings will be in alteration costs, inventory, space, insurance, etc. In fact, Booth thinks that anyone can set up in business with a swatch of cloth and a camera, without knowing anything about tailoring...