Word: grosse
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Dates: during 1940-1949
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...experiment he had hired New York's Raymond Loewy Associates to see if barnlike, depressing super markets could be imbued with some beauty. Crouch had an idea it would help lure in housewives. When he opened his $248,000 store, Crouch thought it was beautiful enough to gross $39,000 weekly. Last week, when he totted up the first four weeks' take, he found that he had underestimated its beauty; the gross was averaging...
With other ex-Piggly Wigglers, Crouch scraped together $40,000 and bought six Saunders stores on the San Francisco Peninsula. By 1940, the chain had 21 links and an annual gross of $4,708,000. This year, with 30 stores, Lucky expects to gross $28 million...
Roll with the Fall. During the war, United's Pratt & Whitney and licensees accounted for 47.5% of U.S. aircraft engines (measured in horsepower) and the Hamilton Standard division for 75% of all propellers. The Sikorsky division made 400 helicopters for the military. United's gross business mushroomed from $37,000,000 in 1938 to $484,000,000 in 1945. When cutbacks came, and United's payroll dropped from 76,000 to 25,000, the company managed to roll with the fall. It closed seven branch plants, returned $51,750,000 worth of equipment to the Government...
...saved his Duel in the Sun from losing the box-office battle. To combat the panning of Duel by critics, Selznick shrewdly ran Duel simultaneously in several theaters in selected cities. Thus he cashed in before adverse comment could get around. Hollywood guessed that Duel's box-office gross is over $7,000,000, half of what Selznick needs to break even...
...cutters, who do not like to invite income-tax trouble for their informal business, tend to keep a tight lip about their profits. But a man like Dupree may gross as much as $40,000 between March and September 15. Working ten hours a day, five days a week (with two days out for traveling or bad weather), Dupree's caravan will cut 80 to 100 acres a day, at $3 and up an acre plus fees for haulage to elevators...