Word: grosse
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Dates: during 1940-1949
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...anyway, and sold like the hottest of cakes. When Eversharp finally brought out its own pen, it was delighted to find that the market was still going strong. Now it is turning out 30,000 pens a day, is sold out for months. This year, Eversharp expects to gross $50,000,000 on pens & pencils (2½ times as much as all pen & pencilmakers sold in 1939), net about $5,000,000. It also expects to run into much tougher competition shortly. New ball-point pens are being born weekly, and some of the new companies, notably the Hamilton Ross...
...Century-Fox's shrewd Darryl F. Zanuck credited 1) crowded living (from which movies provide temporary relief), 2) the newly educated audience of veterans (who got the movie habit overseas), 3) the reopening of foreign markets (which normally account for close to 35% of the industry's gross...
...figure that the rooms are, on the average, somewhat smaller than the college single bedroom, and that the radiators are easily twice the size of the ordinary bedroom variety, the more fact of two radiators doesn't sound at all frightening, and almost comforting. It isn't though. The gross disproportion of the heating mechanism and the space to be heated has the Villagers a little worried...
Bing (whose gross income this year will exceed $1½ million) has never been in better voice. Astaire, at 47, seems to step as nimbly as he ever did. The Berlin tunes and lyrics-from All Alone right up to the new You Keep Coming Back Like a Song-are as sweetly foolish and affecting as young love itself. The only real trouble with this big, pretty song & dance is the tedious plot it is hung on. Crosby and Astaire, seasoned enough showmen to know that nothing is really required of them except their standard suave recitals, treat the story...
Critics who have complained of Hollywood's gross materialism may now look forward with misgivings to an era of Hollywood "spirituality." Several new pictures contain spooks, pixies, articulate animals, reincarnation, assorted extrasensory adventures. Forthcoming whimsy for cinemagoers to watch for-or watch...