Word: grosse
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Dates: during 1940-1949
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...time he was made president of Pepsodent in 1943 (at $100,000 a year plus bonuses), Luckman had boosted the company's annual gross profit before taxes from $600,000 to nearly $3,000,000. He plugged one thing, Irium (patented name for sodium alkyl sulphate, a cleaning agent), picked the right man to help do it. The man: Bob Hope. Luckman spotted him in a Broadway musical, offered to sponsor him on the air if he would tone down his smart-alecky manner. Hope refused. But after he had flopped with another sponsor, he meekly went back...
Harold K. Gross...
...proposed to put New Orleans into the slot-machine business by licensing some 3,000 city-owned "one-armed bandits"; to license legal bookmakers (at $25 a day); and slap a 20% levy on race wire services' gross receipts...
...Caution. Once a messenger boy in Chicago's La Salle Street, Kirkeby now owns nine hotels worth $30,000,000. Last year they had a gross income of $20,000,000, a net after taxes of $1,500,000. He first got interested in hotels in 1934. His explanation: "I was dealing in Government bonds then and the going was getting very rough. But hotels-they were practically giving them away and I didn't see how they could go much lower...
Today, Textron is integrated from raw yarn to finished product; it covers the field of house furnishings and clothing, employs its own designers, chooses its own retail outlets. And Little talks about a $100 million gross next year...