Word: grosse
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Dates: during 1940-1949
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...gross national product will fall from its present level of $194 billion to about $159 billion, chiefly because of sharp cuts in Federal and local government spending...
...brought jam to tea-drinking Englishmen is a 30-year-old R.A.F. musician named Sidney Gross. Before the war he was a night club guitarist who liked to play American style with a few friends after hours. Then he heard the Glenn Miller and Artie Shaw bands play for the R.A.F. "When most English players hear Americans, they are so depressed they want to put their instruments away," says Gross. Instead, he wanted to go and do likewise...
...hall in suburban Wembley. He packed the hall for three concerts. In the concerts at the larger Adelphi Theater he has had to turn away crowds. Last week's show at the Adelphi sold better than the last time the London Philharmonic played there. To the first session Gross invited a handful of notables to come and hear for themselves. Sir Adrian Boult, Pianist Myra Hess and Composer Benjamin Britten sent regrets, but Mrs. Anthony Eden came, and wrote a fan letter. Tenor Richard Tauber stuck it out for two hours, then said politely: "This is ... a complete change...
...plan, warned them they had better be good or get out. Result: B & B salesmen boosted their average salaries to about $7,000 a year. In the last four years, despite paper shortages, B & B, which also makes cigaret lighters, playing cards and leather novelties, has quadrupled its gross to $24,873,000 this year. Still President Ward is not ready to rest...
Where he led, others have followed. The handful of men's toiletries companies has grown to over 100, with a gross business of $50,000,000 a year, an advertising budget of $10,000,000. It had reached a point where even Hollywood thought it worth satirizing (see cut). Moreover, returning G.I.s are buying heavily scented colognes without a snigger. They have been well educated. Said one salesgirl: "From all the stuff we've mailed to servicemen overseas, I'll bet that jungle smelled awful nice...