Word: grosse
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Dates: during 1940-1949
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Chicken Every Sunday (adapted from Rosemary Taylor's book, by Julius J. & Philip G. Epstein; produced by Edward Gross) is a tall tale of boardinghouse life in Tucson, Ariz. a generation ago. A lot of it is less boardinghouse than monkey house, less chicken on Sunday than ham and corn during the week. Staking everything on laughs, Playwrights Epstein leap the boarderline of probability, cram the house with all kinds of weirdies and whacks, from a whiskey-soared giantess who yodels to a nymphomaniac who tears after Indians...
Progressing to dramatic criticism, Hazlitt stirred up a histrionic storm by suggesting, in the modern vein, that what appealed to Shakespeare's Desdemona most was Othello's dark skin. Cried Critic Henry Crabb Robinson: "A gross attack on the pretensions to chastity in women." As political commentator, Hazlitt was even more savage. He once called the future Duke of Wellington "a weak mind and an able body," King Ferdinand of Spain "a royal marmoset." If he had not written so brilliantly, he might soon have found no editor to publish him. Hazlitt sometimes confused integrity with tactlessness...
...this profitable anonymity has been Chicago's famed advertising millionaire, Albert Lasker, the man who retired the industry's haughtiest name, Lord & Thomas, when he himself retired from the advertising business last year (TIME, Jan. 4, 1943). In 1919 Pepsodent was a peewee four-year-old formula (gross sales: around $2,000 a week), manufactured by a Scottish Chicagoan, the late Douglas Smith. Lasker agreed to risk $300,000 to advertise the new product, asked only a minority interest in the company in return. Before long, thanks to Lord & Thomas, it was obvious that profit-minded Lasker...
...manufacturers. Result: the Miller-Tydings Fair Trade Act of 1937. He also spent 51 of his first 52 weeks with Pepsodent in traveling around the field persuading jobbers and retailers that Pepsodent really meant its promise of better, safer profit margins. In his first years with the company, gross profit before taxes slumped to $600,000. Last year it was up to $3,000,000, an all-time high, and this year sales are running 11% ahead of 1943. According to a recent survey by an independent market-research outfit, Pepsodent for the first time in its history...
Cash In. With all this bargain buying, the Porter Co., which grossed $9,000,000 last year, will probably quadruple its gross this year to around $35,000,000, will net upward of $1,000,000. But Tom Evans looks to the postwar world to provide the real windfall. With the railroads already talking about spending $1,000,000,000 a year in the first postwar years, he sees no reason why there should not be a market for 100,000 cars a year for at least five years. And with his sleeves already rolled for battle, he confidently predicted...