Word: grosse
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Dates: during 1950-1959
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...Evan Edward Worthing called his lawyer to the hospital, explained the terms of a will he wanted drawn. Eleven months later, in December 1951. he died. In his principal bequest, he gave his Negro tenants what he felt belonged to them: $1,350,000 of his $1,600,000 gross estate, to be placed in a trust fund for Negro college scholarships...
...Avon (1957 sales: a record $100,379,695), which sells its products door to door with the help of some 100,000 representatives. But the liveliest is fast-growing Revlon, run by aggressive Charles Revson, 51. Revson founded his company in 1932, built it up to a $95 million gross last year by advertising the elegance and glamorous names of his products, popularizing such ideas as matching lipstick and fingernail polish and a variety of shades. The undisputed sales genius of the industry, he colors it like a blob of his own fire-red nail polish, is as well known...
Most of the difference between the cost and the wholesale price goes into packaging and advertising-which often cost more than the product itself. For the top companies, profits are fat; Revlon made a 9.4% profit on its gross after taxes, more than leaders in many another industry. Said a Denver manufacturer, who admits to a 900% markup on certain products: "A cheap line wouldn't do well. Women wouldn't be caught dead telling their friends they bought cheap cosmetics...
...techniques for writing a comparatively long research paper, from 1500 to 5000 words. The "source theme" is the big academic adventure (or bane, depending upon one's out look) of the senior year. In this six-week project, students leaf through a couple of dozen books and scribble a gross of note cards in an involved process which a Harvard student goes through only with his honors thesis. Unfortunately complication and not critical analysis of a subject is stressed, but the practise does provide a valuable preview of research methods. With his source theme behind him, the Scarsdale student...
...government-owned lines that is run like a private business, has never failed to turn a tidy profit. Qantas could hardly fail, since Australia is isolated from the rest of the world and planes are the only means of swift travel. This year it expects to gross at least $70 million, with a net profit of $2,000,000, both up close to 40% since...