Word: grosse
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Dates: during 1950-1959
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RADIO-TV welfare fund, first for the industry, will be set up nationally by the networks under a contract signed with the A.F.L.'s Federation of Television and Radio Artists. Program will be entirely employer-financed with contributions equaling 5% of the gross pay of all performers. It will cover everyone making over $1,000 annually with a pension plan (up to $7,500 a year) and such welfare benefits as "catastrophic" medical insurance up to a maximum of $5,000 a year...
...into the hottest sales idea of the postwar decade. By playing on the housewife's weakness for giveaways, supermarkets and department stores have rung up astonishing records at the cash register. After Detroit's Big Bear chain of 33 supermarkets introduced Gold Bell Gift Stamps last March, gross sales jumped 40%; Miller's supermarkets in Denver increased their business about 30% by plugging trading stamps. From Los Angeles to Boston, filling-station operators, dry cleaners, used-car dealers and beauty parlors have signed up for stamp plans. Well over 100,000 U.S. retailers are using some form...
...stamps, one of which he will give away with each 10? purchase. In return, S. & H. supplies the books for pasting up stamps, helps with local advertising and promotion, opens a convenient premium store. To cover the cost of the plan (2% to 3% of the yearly gross), a retailer must boost sales an average of about 20%. For the merchant who is first in his neighborhood with stamps, this is usually easy. But as each of his competitors buys a rival stamp plan in self-defense, the advantage wears off. Then the old standards of price and quality return...
...company in 1932 to market his first major invention, a plastic that filters the glare out of light rays. During World War II, Polaroid Corp. did a $16 million-a-year business making glare-proof gunsights and sunglasses and other products for the armed forces. But by 1948 gross sales were down to $1,481,372 (net loss: $865,256). Land's camera snapped Polaroid into the black again (1949 profit: $720,795) and kept it there...
Alternates in the wall will include end Dooney Iselin, who scored against Brown, tackles Dave Fairburn and Harold Anderson, Jim Gross at center, guards Brad Brown and Tom Hill, and Stuart Hershon...