Word: grosse
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Dates: during 2000-2009
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Katzenberg says going 3-D adds about 15% to his costs--which is nothing compared with the profits studios anticipate as the digital transformation takes hold. Digital 3-D movies usually gross at least three times as much as their flat-world counterparts--thanks in part to the higher ticket prices and longer runs they garner. Another benefit: 3-D films are far more difficult for digital-camera-toting moviegoers to pirate. (See pictures of movie costumes...
...citing the expense and security. Disney chairman Dick Cook is credited with breaking the initial logjam with Chicken Little in 2005. About 75 theaters converted to digital to show the film, and a surprising thing happened: 3-D theaters reported three to four times the box-office gross as those that showed the 2-D version. (All 3-D movies can easily be stepped down to 2-D and are typically shown in both forms.) That was the jump start digital 3-D needed. Katzenberg predicts that more than 2,000 theaters will be 3-D-ready by this week...
...Whenever we’d propose a program, they’d say, ‘Where’s my course?’” Gross said...
...classes to incorporate into its program next year, professors worry that loopholes in the new curriculum’s structure may allow for specialized courses that deviate from the ideal of a general education. “The structure is the same, of course,” said Gross, “because institutions are comfortable with what they’re used...
...ensued, between Summers, then-Dean of the Faculty William C. Kirby, and then-Dean of the College Benedict H. Gross, and amongst the members of the committee...