Word: grosses
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Dates: during 1940-1949
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...most successful ballet season in U.S. history ended last week at Manhat tan's Metropolitan Opera House. Impre sario Sol Hurok's Ballet Theatre, during a six weeks' run, had attracted 150,000 beholders for a gross of approximately...
...guarantee that you'll get more men out on the sward of the Stadium than ever swarmed upon it during a Heptagonal track meet. And, to top it all. Bill, my plan is long-range, a sure-fire investment. Why, in two years this plan of mine will gross so much that you won't ever have to charge admissions to future grid games, and we can even bring varsity field hockey, there'll be so much money in this...
...little. Noteworthy on the up side was General Foods ($3,600,000 v. $2,700,000) but even more so was the fact that there were almost no serious nosedives. Most consistent losers, compared to last year: the utilities, which could not counteract higher taxes with even higher gross earnings...
...companies to whom war conversion came hard, 1943 began much better than 1942, provided no account is taken of the fact that gross sales rose much faster than profits. Prime example: General Motors, its gross almost tripled, turned in net earnings of $33,100,000, about 30% over last year's first quarter...
...would be. Most corporations figured that Congress could not squeeze much more out of them than in 1942. But the most interesting thing to slide-rule experts was the way 1942 tax rates tended to equalize corporate earnings. The huge earners were hard put to it to turn extra gross into extra net (in some cases tax reserves were six to seven times as big as net income). But excess-profits tax rates are already so high that a drop in gross earnings almost cancels out in the consequent drop in tax liability...