Word: grosset
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Dates: during 1950-1959
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Even the proudest firms are titans leaning on the tots. At Grosset & Dunlap, children's books comprise two-thirds of the firm's publishing operation; 35% of Random House's sales volume is estimated to be in juveniles; fully $13 million of Simon & Schuster's $18 million gross last year came from books for kids...
Fiction Factories. This is true even of the products of the "mass" publishers (Whitman, Simon & Schuster, Grosset & Dunlap), whose millions of books are pushed through supermarkets, chain stores, drugstores, Howard Johnson restaurants, newsstands, toy stores and mail-order houses. Their authors are either long dead (and their work, therefore, in the public domain) or journeyman writers, many of them organized in large talent pools. Ideas are assigned, stories written and rewritten by teams of writers and editors, often recalling the Hollywood assembly lines...
Martignoni (5 12 pp.; Grosset & Dun lap; $4.95), is the year's bargain in children's books, a fat, discriminating collection of writing from Beatrix Potter to Phyllis McGinley, and illustrations by such immortals as Kate Greenaway, Arthur Rackham, Palmer Cox and others nearly as good. If there really is a comic-book menace abroad, this book is much the best way to cope with...
...Chairman of the board of Harper & Bros., Cass Canfield '19 of New York, is also a member of the board of directors of Grosset & Dunlap, Bantam Books, and Freedom House...
...publicize a new history book, Publishers Grosset & Dunlap asked a panel of 28 historians, educators and journalists (including Authors Stuart Chase and Raymond Moley, Journalists Ernest K. Lindley and Virginius Dabney) to rate the 100 most significant events in history. First place: Columbus' discovery of America. Second: Gutenberg's development of movable type. Eleven events tied for third place. Tied for fourth place: U.S. Constitution takes effect, ether makes surgery painless, X ray discovered, Wright brothers' plane flies, Jesus Christ is crucified...