Word: grosset
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...Grosset & Dunlap was not bought by a syndicate composed of Random House, Book-of-the-Month Club and Harper, but by a syndicate composed of those three pub lishers plus Scribner and Little, Brown...
...books, with thinner paper, smaller type, narrower margins. And keen competition in the cheap-book field has been further assured this year by Multimillionaire Marshall Field's purchase of Simon & Schuster (including a 49% interest in Pocket Books), countered by the purchase of the old reprint house of Grosset & Dunlap by a syndicate composed of Random House, Book-of-the-Month Club, and Harper & Bros...
...competition. By last week smart, suave Bennett Cerf, president of Random House, had lined up a potent phalanx of publishers-Charles Scribner's Sons, Little Brown & Co., Book-of-the-Month Club and Harper & Bros.-to meet the Field invasion. Along with Random House, they had purchased slipping Grosset & Dunlap, Inc., which specialized in cheap reprints. The syndicate planned to boost Grosset & Dunlap back to the top. As a starting booster, they plucked short, chunky John O'Connor, 52, out of his job as vice president of Chicago's Quarrie Corp. (World Book Encyclopedia), this week...
...Battle Begins. As a preliminary move, Marshall Field hired bookwise Freeman Lewis away from Doubleday, Doran as a "consultant." After long, secret conferences with Pocket Books and with Simon & Schuster (whose officials own 49% of Pocket Books), Publisher Field turned a covetous eye toward Grosset & Dunlap. He was just too late...
Last week Random House's bouncy President Bennett Cerf, editor of the Modern Library, suddenly announced that Grosset & Dunlap had been acquired by a three-firm combination: Random House, Book-of-the-Month Club (575,000 membership) and staid old Harper & Bros. The reprint house, purred Mr. Cerf, with no bow to Mr. Field, would remain in experienced book-publishing hands, would therefore retain its "high standards and traditions." Smart Publisher Cerf looked frankly pleased at having beaten Mr. Field to a buy, chatted happily about "enormous postwar markets," predicted that books would soon be "a flounder business rather...