Word: grossing
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Dates: during 1940-1949
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...Bros, and Barnum & Bailey Circus, he has to feed, house, trans port, costume and otherwise provide for "the greatest show on earth" - without benefit of any priorities whatsoever. But last week as the Big Show boomed into its second jampacked week at Manhattan's Madison Square Garden (prospective gross for the 36-day run: almost $2,000,000), George Smith was calm & collected in the midst of his bedlam. He knows that the circus was always a crazy business...
Germ of this solid idea was born a year ago when West Coast aircraft manufacturers, including Donald Douglas, Robert Gross of Lockheed and others, decided to pool the know-how of their companies for the duration, and to exchange scarce parts, scarcer raw materials, even jewel-precious engineering and manpower talents. So successful was their cooperation that East Coast producers soon followed their lead...
...knocked-down white enameled lockers (cost: $1.50 each) and an eye on a local ice plant. The outfit thrived from the start. All lockers were paid off the first year. Last fall the rush piled 2,500 deer nearly 30 feet high in the cutting room and the annual gross hit $20,000-good for any local business...
...success of Will Calloway Grant, 36, of Chicago, is the current sensation of the U.S. advertising business. Few weeks ago one rival ad salesman grew so envious that he started a rumor that Grant Advertising Inc. owed its vertical rise in gross billings to such dubious practices as taking split-commission contracts.* Grant's answer was typical-and, as usual, irritating to the rest of the secretive advertising world: last week an auditor was going over his books right back to the day when he got his first account. Grant then blandly-and publicly-suggested that the entire industry...
Then he snagged an account from the thriving Vanette Hosiery Co. and business began to look up for Will Grant. In 1936 his gross billings went to $40,000; in 1937 (when he moved his headquarters to Chicago) they jumped to $87,000; in 1938 to $200,000. Last year Grant Advertising placed $4,500,000 and this year, its business will double that. One main reason: Chicago's conservative, rich Cudahy Packing Co. transferred its entire advertising business to Grant. In one recent week Grant's billings jumped...