Word: grossing
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Dates: during 1940-1949
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...with simple objectives." Baldly stated, C.E.D.'s objective is simple: In 1940 there were 49,000,000 people in the U.S. who were gainfully engaged-in & out of Government-in turning out $98 billions of goods and services. Today there are some 62,000,000 and the gross national product is around $150 billions a year. After the war, even assuming that the Services, Government and large-scale public works can employ as many as 8,000,000 men (and that some 4,000,000 men & women stop working), U.S. private industry, including agriculture, will have to find useful...
Says Hoffman: to the extent that U.S. industry does not achieve this goal (which requires a 40% increase in gross output over 1940), the U.S. public will rightfully insist that the U.S. Government achieve it-"expansion is the one idea we have to sell America." He also says that "when you get a businessman in a tight enough corner, he reluctantly starts thinking his way out of it." Thus C.E.D. was set up with a Field Division to help each U.S. employer think about how to expand his own business...
Without counting on Sunstill sales at all, George Gallowhur estimates his gross business for this year at around $8,000,000, well over twice last year's sales. Skol will account for no more than 5 to 6% of the total business. Despite this volume, it takes only 400-odd employes to turn out everything. The Skol Co. (two-thirds owned by Gallowhur Chemical Co.) runs on conventional capitalistic lines. But Gallowhur Chemical, some 90% owned by free-wheeling George, is different. As Gallowhur puts it, "we have Jack & Heintz ideas except that we don't shout down...
Today Dahlhjelm makes $25,000 a year as manager. The Gilmore Co. rents seven and one-half acres to the market, gets a percentage of the gross. And Fred Beck gets $10,000 a year for writing his daily ad column. The Los Angeles Times obligingly permits his column to be set in the same typographical style as Hedda Hopper and Walter Lippmann, requires no "advertisement" identification at the head...
...rubber producer, got over the hump on synthetic-rubber production so completely that its six months' earnings of $6,912,000 were more than four times last year's doldrums figure. The one giant that really suffered was U.S. Steel: now falling behind Bethlehem in gross sales (because of Bethlehem's vastly greater shipbuilding operations), Big Steel's earnings for the second quarter nose-dived...