Word: grossing
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...Dropping only 26% from its first weekend, The Hangover hit the $100 million mark in domestic gross in only eight days, out-sprinting last year's Sex and the City by a day. What happens in Vegas, apparently, goes everywhere fast. And here's one more stat that should tickle the bosses at Warner Bros.: The Hangover's budget was about $35 million - less than a fifth of the Pixar film...
...Beyond the numbers are the people. At least half of Up's domestic gross has come from its 3-D showings, where the cost of admission is perhaps 30% higher, The Hangover makes its money the old-fashioned way: at regular ticket prices. That means that many more people saw the R-rated comedy on its opening weekend. They liked what they saw, spread the word, kept the momentum rolling: the picture made another $27 million in the Monday-to-Thursday period, as opposed to $19 million for Up. Success like this becomes its own news, the buzz phrase...
...same day as The Hangover, the Ferrell film has taken in just a third of its revenue. As for Eddie Murphy's kid-friendly Imagine That, it earned better reviews than his 2008 Dave did - for Eddie, mixed is raves - but registered about the same pathetic first weekend gross: $5.7 million. Next stop for the reigning star of '80s and '90s comedy: dinner theater...
...rates are lower and consumers are able to shoulder more debt than they once were. The percentage of income that goes toward paying interest on debt went from 11% at the beginning of 1980 to 14% at the beginning of 2008, a much smaller jump than the increase in gross amount of borrowing taken on. In other words, there might be reason to believe we can now comfortably carry more debt than we did 20 or 50 years...
...Before the current financial crisis began in 2007, U.S. corporate profits were at their highest level ever, both in absolute terms and as a percentage of gross domestic product. It's awfully hard to imagine a return to that kind of profitability anytime soon. Welcome to the new normal...