Word: grosslight
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Dates: during 1990-1999
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...establishes its place on the top tier of Tinseltown's talent brokers, along with International Creative Management (which represents Eddie Murphy) and Creative Artists Agency (Kevin Costner, Tom Cruise). In the recession-stalked entertainment business, the deal not only made sense but dollars too. Says Triad partner Peter Grosslight: "In this competitive environment, it's the larger agencies that are going to do the best...
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