Word: grossness
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Dates: during 1960-1969
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Water on the Table. Relatively unheralded amid Wall Street's ebullience was the fact that the economy made a record-breaking advance during the first three months of 1968. Gross national product-the nation's total output of goods and services-climbed by about $20 billion as against a previous record of $17.5 billion in the first quarter of 1966. In that seemingly positive development there was a sharply negative point. According to President Johnson's Council of Economic Advisers, that 10%-a-year growth rate is about 21 times as much as the economy can sustain...
...American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone: "We can have a cancellation tonight, without anyone batting an eye, of a $1,000,000 account. This means $150,-000 of gross income we had counted on that's gone, and there isn't a goddam thing we can do about it. We don't have any inventory to sell, we don't have a product that we can mark down in price and move at the lower figure...
...anagrams of early Christian monks, Apollinaire's Calligrammes, and the alphabet drawings of Painter Paul Klee. According to concretism's boosters, it has attracted scores of practitioners-designers, architects, mathematicians, composers, communications theorists-everybody, it would seem, but poets. The goal, explains Concretist Ronald Gross, is "poetry designed to appeal to the eye as well as to the heart and mind. Meaning springs from the juxtaposition of fragmentation of the words or letters on the page...
...same time, a growing disenchantment with foreign aid has led to a leveling-off in grants and other assistance. Although the gross national products of industrialized North America, Europe and Japan have increased more than $300 billion since 1961, the net outflow of aid from their governments is just about the same as it was then-$6 billion. U.S. foreign aid accounts for half the total; but the U.S. gives only six-tenths of 1% of its G.N.P. in aid-a much lower ratio than France, Italy, Belgium and The Netherlands, all of which give 1% or more...
...thriftier-personal savings have jumped from 4.9% of after-tax income in 1963 to 7.5% now-but they tend to save less of their pay than do the Europeans. The highest savers of all are the Japanese, whose people, companies and government together save and reinvest 36% of the gross national product-compared with 18% in the U.S. Emphasizing tomorrow's growth at the expense of today's income, Japan this year will rank third in the world in G.N.P., after the U.S. and the U.S.S.R., but 20th in per-capita income. One of the secrets of Japan...