Word: grossness
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Dates: during 1960-1969
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Another way to keep doctors up to date is the Physicians' Desk Reference (PDR), which looks very official. But, as Burack points out, PDR is an advertising vehicle--a fact most physicians don't know. The 1966 rate was $115 per column inch, so the gross value of the space that year was over $1,725,000. Nembutol is listed there, like the other brand names, and Abbott paid well for the privilege. In his book, Burack calls PDR "probably the shrewdest and most effective means by which the pharmaceutical corporations perpetuate their hold over doctors and patients...
Bargaining Tool. Nothing could cripple the complex economy of the U.S. more swiftly or spectacularly than a rail strike. In a month-long walkout, the President told Congress last week, unemployment would rocket from the current 3.6% level to 15%, and the gross national product would plummet by nearly $100 billion-after a first quarter during which the $764 billion-a-year G.N.P. failed to show any substantial growth for the first time since 1961. Some 750,000 New York, Philadelphia and Chicago commuters would be stranded, and Defense Department shipments would be cut by as much as 40% -including...
Unpromising G.N.P. Along with such promising indicators, though, the Commerce Department reported that the gross national product, the total production of goods and services, increased during the first quarter of the year by only $5 billion. And even that small advance represented merely a rise in prices. Meanwhile, wholesalers' and retailers' stocks on hand in February -the latest month for which figures were complete - rose to $136.6 billion. Not since February 1961, which was the worst month of the last recession, had unsold inventories been that high...
...Punta del Este, where the treaty for the Alliance for Progress was signed by the countries' economic ministers in 1961. Despite impressive economic growth in several countries, notably Venezuela and the Central American republics, the Alliance has fallen short of its goal of freeing Latin America from the gross disparities between rich and poor, from the rigid tariff barriers that inhibit trade, and from the debilitating dependence on only one or two crops...
Grande to Cape Horn in one barriers-down trading area. The new market's population (243 million) would be greater than that of either the U.S. or the European Common Market, and its gross national product would be an impressive $75 billion...