Word: grossness
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Dates: during 1960-1969
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When the Now People go on the offensive, they break out three very effective weapons: the Put-On, the Gross-Out, and the In-Talk. The first, which they adapted from the American Negro and learned during the civil rights marches, is the technique of the elaborate lie, the phony story that is aimed at gulling the listener and shaming him without his knowing it. The Gross-Out -or "garbage mouth"-is a blunter weapon. A group of young people in a club dominated by adults will suddenly begin chanting four-letter words, louder and filthier all the time, until...
...best of our young people are deeply disturbed by much that they see: the cynical conduct of our foreign affairs, the gap between civil rights legislation and reality, the spreading cancer of gross materialism and dehumanization in a shrinking world in which millions are starving, and a grade system perverted to act as a threat to those who stand in the shadow of the draft board...
...hike. The economy, said one White House aide, is in approximately the same shape as Baby Bear's porridge when Goldilocks found it: "Not too hot and not too cold -just right." Most of the Government's economists now see a modest increase in the gross national product of 4% or $50 billion (to some $790 billion) for next year, an indication that the economy has lost much of the steam that has kept it percolating since 1961 at G.N.P. growth rates of close...
...Louis physician who worked out the secret formula for Listerine, decided to retire. The canny doctor sold his formula for Listerine and, four years later, for another remedy called Lithiated Hydrangea, to fellow St. Louisan Jordan W. Lambert. In the deal, Lawrence got a royalty for each gross (144 bottles) of Listerine that was first set at $20; this was later scaled down to $6 on sales of either preparation. Lithiated Hydrangea has disappeared-but Listerine sales spiraled after Lambert's son made halitosis a household word. The rights remained within the Lawrence family until 1950, by which time...
...nation's interest to protect its human resources. An educated student who has already cost thousands of dollars to train is obviously more valuable and of greater potential to the state than a high-school drop-out. The college student will almost always make a larger contribution to the Gross National Product than someone who does not achieve the same level of education...