Word: grossness
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...flounced and floundered with audiences, two other behemoths stood sturdy. In its second weekend, the 3-D cartoon Ice Age: Dawn of the Dinosaurs is projected to finish right behind Brüno, at $28.5 million, for a worldwide 10-day gross of $312.5 million. And that overblown toy story, Transformers: Revenge of the Fallen, has earned more than that just in North America. In fewer than 20 days, the second Transformers has overtaken the first one in its entire domestic theatrical run and entered the all-time top 20, passing every Harry Potter and Pirates of the Caribbean movie...
...comedies are supposed to grow their audience, not scare it away. But Brüno had the weekend contours of a gross-out horror movie: the fanboys rush in on Thursday night and Friday, severely depleting the universe of potential customers. Chalk that up to word-of-mouth, viral and virulent. "If you're tweeting," marketing consultant Gordon Paddison told Sharon Waxman of the Wrap, "and people are catching that live and they're out at drinks and were planning on seeing the movie tomorrow - that hurts...
...approved budget will also raise the state's meal tax from 5 to 6.25 percent, and will allow local communities to raise the tax to 7 percent and keep the extra revenue. A 5 percent gross receipts tax will also be exacted on satellite TV providers' receipts from subscriptions, and local hotel taxes will increase by 2 percent. Sales tax will now also apply to alcohol purchased from retail stores, which had previously been exempt...
...using data from voter registration lists and social-networking sites, and studying statistical patterns in the Social Security numbers (SSNs) of people who have died, researchers Alessandro Acquisti and Ralph Gross have developed an algorithm that could potentially identify the SSNs of millions of people. Acquisti and Gross warn that "unless mitigating strategies are implemented, the predictability of SSNs exposes them to risks of identity theft on mass scales...
...into a heart. When I asked Sara what the hell I was supposed to do with that, she said people often use it to keep a baby's first tooth and lock of hair. That's when I realized that placenta-eating is really just the beginning of how gross we humans are. And I went to change my first diaper...