Word: ground-floor
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...American pavilion guides have nicknamed the Soviet pavilion "the refrigerator," and the monicker is appropriate. It is an unaesthetic rectangular building, as cold and impersonal as a Siberian winter. The ground-floor exhibit hall is enormous, and the stolid statue of Lenin keeps a perpetual watch on the crowds...
When Seagram's moved into the first nine floors of its house last December (the rest of the building, now 90% rented, will be ready in May, the large ground-floor restaurant in August), Mies van der Rohe proudly announced: "This is my strongest work." Says Architect Scout Phyllis Lambert: "You feel its force and restfulness as you enter. From the framing of the windows to the total building, love has gone into it-love for every detail...
Tactical Diversion. In Rochester, after Charles Chiarenza was awakened by loud pounding on the kitchen door of his ground-floor apartment, sleepily groped for the light, investigated and found no one there, he returned to the bedroom just in time to see-but not to stop-a hand reach through the window, snatch his trousers and wallet...
Over Manhattan television and radio stations, in full-page newspaper ads and in big-scale direct mail promotions, Jersey City Broker Walter F. Tellier plugged his penny uranium stocks as "a ground-floor opportunity," "the best buy in 20 years." "You can't lose-you're investing in a sure thing," his high-pressure salesmen promised investors. With this glib spiel, Tellier, one of the biggest over-the-counter dealers in the U.S., since 1951 lured in 50,000 buyers of shares in Utah's Consolidated Uranium Mines Inc. He said that Consolidated had 85,000 acres...
Homework Upstairs. Today, after 25 years in Milan, Family Doctor DeTar runs a one-man show at a pace that would weaken many a younger physician. After wolfing his breakfast, he slips by nine into his elaborate ground-floor office (laboratory, three examination rooms, four secretaries) to welcome the first of the day's 35-odd office patients. After four or five house calls in his 1950 Oldsmobile sedan, DeTar often skips lunch (to his wife's despair), sees more office callers until 7:30. After a quiet, 45-minute dinner with his wife, he climbs the stairs...