Word: ground
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Dates: during 1990-1999
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...Americans who have long since grown used to the dog-eat-dog world of hostile corporate takeovers, none of this sounds new. But for Europeans, the ground is shaking. A bare three months into 1999, the first year of Europe's single currency, the pace of deal making is already fevered. According to statistics compiled by Securities Data/Thomson Financial by the end of the first quarter of 1999, merger activity involving European companies has reached $345 billion, up from $145 billion in the same period last year...
...which three different kinds of American heavy bombers have already seen action, until you consider the nearly 3,000 fully armed support G.I.s who follow those weapons everywhere they go. Even as Clinton, his aides and his allies insisted that they were not contemplating a ground war, the President was in the process of moving soldiers onto Balkan soil...
...course, military briefings can never tell the full story of a war. But the conditions on the ground are even worse. Milosevic's expulsion of almost all foreign reporters from Yugoslavia and his crackdown on independent local journalists--have left Western viewers with little more than Serbian television images of towns smoldering from stray NATO bombs. The West calls it propaganda: U.S. intelligence officials say they have evidence that buildings in Kosovo that the government claims NATO destroyed were actually blown up by Yugoslav agents themselves. Sadly, the truth will likely remain buried in the rubble...
Some of the estimated 40,000 Serbian soldiers and irregulars on the ground in Kosovo are now digging in deeper. In a clear message to the West, troops last week began laying mines along Kosovo's borders within sight of Western television cameras. The mining operation is probably also designed to help stop such incidents as the spasm of fighting that broke out late last week between Serbian forces and Albanian-based K.L.A. forces. The Yugoslav military issued a furious statement decrying the "aggression"--and reportedly lobbed some artillery shells into Albania for good measure. The image of a well...
Essentially, Hallmark is abandoning the high ground of prose and pictures for a frontal assault. Although the company still sells premium-priced (about $5) cards in its own shops and franchised outlets, the real battle has shifted to the mass-market stores, such as supermarkets and discounters. There the cardmakers are left slugging it out over exclusive contracts for coveted shelf space. The aggressive deals cut by retailers, combined with slowing sales volume, have put the squeeze on profits...