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...Lacoste with another brand, Izod. The company got lucky, riding the preppie fashion wave in the 1980s. Then, desperate for sales growth, Big G cheapened the shirt, reduced the price to $35, and sold it everywhere, even to low-end stores like Wal-Mart. "They ran it into the ground," says Courtney Reeser, managing director of Landor Associates, a brand-consultancy company...

Author: /time Magazine | Title: Brands: Lacoste's Riposte | 9/18/2005 | See Source »

...sacred tree at Bodh Gaya is holy ground, but pilgrims also went to see Sarnath, where the Buddha preached his first sermon; Rajgir, where he came to meditate during the monsoons; Vaishali, where the beautiful courtesan Amrapali made him a gift of a mango grove; and Kushinagar, where, lying on a bed under two trees, he died. Buddhism withered in India in the Middle Ages; the great temples and monasteries were destroyed by invaders and the pilgrims stopped coming. In the 19th century, pilgrims from Burma and Sri Lanka rediscovered the trail, renovated and rebuilt ruined monasteries and temples...

Author: /time Magazine | Title: The Global Life: The Buddhist Trail | 9/18/2005 | See Source »

...main ways in which the current war differs from its predecessors is the direct access that soldiers have to those at home via online blogs. Those diaries give ground-level views of the highs and lows of soldiering in Iraq. Here are five of the more thoughtful, writerly and engaging posters-at-arms...

Author: /time Magazine | Title: 5 Riveting Soldier Blogs | 9/18/2005 | See Source »

...around on rooftops in the vicinity of the mosque," the Green Beret team sergeant reports on radio. Six Hellfire missiles come barreling in, detonating 80 yards away and showering rubble onto the troops' helmets. Pulling out, the Renegade Troop Apache pilot calls merrily to the team sergeant on the ground, "Stay safe, and kill some bad guys...

Author: /time Magazine | Title: Chasing the Ghosts | 9/18/2005 | See Source »

With the war wrapped into so many political knots in Baghdad and Washington and the insurgents proving so resilient, the fight in Tall 'Afar, as in Iraq, is far from over. On the ground in the deserted city, the U.S. is pouring money into reconstruction in a bid to win local opinion. But there is every reason to believe the violence will return and the U.S. will be forced to fight there again--with the insurgents betting that the Americans will lose a bit more of their will and support each time they go back. In a house overrun during...

Author: /time Magazine | Title: Chasing the Ghosts | 9/18/2005 | See Source »

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