Word: groundful
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...done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...
...speech announcing his decision to send 30,000 additional troops (on top of the 32,000 deployed in 2009) to the war zone and then begin bringing them home in July 2011, Gates went on the Sunday talk shows to say the withdrawal would depend on conditions on the ground. "The President didn't challenge him," Gelb says. "That tells you most of what you need to know about Gates' role and power in the Administration." (See pictures of Robert Gates in Afghanistan...
...only serve to reinforce what is clear even in the album’s better moments: Vampire Weekend are not a “great” band. “Contra” is overall a decent album, and finds just the right balance of advancing and holding ground to prevent a sophomore slump. This pragmatism and the group’s talents have seen them achieve considerable success. Just don’t expect them to ascend to anything more remarkable...
Wayne’s only successful attempt at assimilating his rap background with rock music comes on “Ground Zero.” Two electric guitar lines produce a frenetic beat that is further energized by pounding drums and a screaming Wayne, who raps about the pitfalls of a bad drug trip. “How can I pray when I got nothing to kneel on?” Wayne asks, as he explains, “I’m so high that the ground is gone.” Wayne for once manages to match...
...Ground Zero” seems to prove, then, that there is some room for success in Wayne’s conception of a rock album. Indeed, the problem with “Rebirth” is not that a rock album was a bad idea, though it was ambitious and risky. Rather, this record is such a failure because Wayne is almost completely incapable of executing what might have been an interesting experiment...