Word: grouped
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Dates: during 1960-1969
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...quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
Close to 90% of drug addicts at federal hospitals suffer relapses once they are released. At Synanon, a privately run California halfway house for narcotics users, a combination of selfhelp, trust and group therapy has lowered the figure to as little as 20%. So successful is Synanon that five affiliates have sprung up across the U.S. Nonetheless, California Narcotic Authority agents raided Synanon's beach-front building in Santa Monica last month and removed Alyce Mae Walker, 27, and Richie Marks, 34, two of the 700 voluntary inmates...
...poverty will probably remain a mere holding action until many more affluent Americans feel the dirt, know the hurt and get mad enough to fight. Last week a group of 100 unimpoverished individuals paid $45 each in tuition to learn that motivation. The educational effort was the work, appropriately enough, of a Franciscan priest who sent businessmen, skilled laborers, housewives and church workers into the slums of one of the nation's otherwise most serenely sunny cities, Phoenix. The Rev. Gavin Griffith, 31, ran his poverty war college with the strategic aim of simply stirring the conscience...
...administrators to confine their discipline to clearly codified academic offenses: cheating, plagiarism, misuse of equipment, damage to college property, interference with the right of others to use campus facilities. "Students," Mayhew concluded, "should have the power of self-determination over their private lives and the conduct of their own group-living...