Word: groupees
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On November 13, 2007, Wilson and Maybank founded Gilt Groupe, a Web site that offers invitation-only access to men’s, women’s, and children’s luxury brands. The catch? These items are only available during a 36-hour time period, where members must...
As I was sitting in the Office of Career Services (OCS) last week, cramming case study formations from my crumpled piece of wide-ruled notebook paper into my head so that I might one day get a bid for my soul, I couldn’t help but wonder: is...
As the recession deepens, luxury sales are moving into the discount arena, especially online. Since 2007, no fewer than five high-end e-tailers, including gilt groupe and ideeli, have opened shop as members-only discount sites that offer VIP-style sample sales at outlet prices. But the fashion site...
Key to the sample-sale alchemy is that the merchandise is of a high order. Whereas other discount sites source from third parties, Wilson and Maybank and their company, Gilt Groupe, based in New York City, work directly with each design house. "We are actually helping a lot of designers...
In the lobby of Groupe Danone's headquarters on the Boulevard Haussmann, the company's television ads from around the world play on a video monitor. In a Spanish ad, an attractive woman wearing a jogging bra sweats through her workout, then gulps a bottle of the company's Lanjar?...