Word: grouping
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Dates: during 1990-1999
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...like Blair, it ran a remarkable under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will be more to come...
...this group that Omega Code galvanized. Starting a year before the film's release, TBN viewers were treated to occasional segments on its production; the segments aired nightly beginning in September. The message, says Susan Chaudoir of Omega's distributor, Providence Entertainment, was "You are helping us make this." In early August, the network ran an on-camera plea for volunteers to help promote the movie; the 2,000 respondents spread out into their neighborhoods and congregations with flyers and 100,000 posters. When theater owners agreed to put tickets on sale a month early, TBN aired videos of supporters...
...Rocha's rage are in his hometown of Irvine, Calif. He went to a mostly white high school where, as a Chicano, he seethed at racist comments about "wetbacks" made by students and teachers alike. At age 17, he saw a show by the black punk group Bad Brains, and it was "a personal revolution." De la Rocha, Morello, drummer Brad Wilk and bassist Tim Commerford formed Rage...
KENNY ROGERS Mets pitcher blows it with 11th-inning walk. Forms support group with Bill Buckner
...same vein, finding money to start a business isn't as simple anymore as just going to the bank. Venture capitalists have a greater role to play, and their demands are different. Michael Heller, chairman of the emerging-business and venture-capital group at Cozen and O'Connor, a Philadelphia law firm, says he gets 10 to 12 calls a month from start-up companies. According to Heller, venture capitalists also bring sophisticated knowledge and business contacts to help young entrepreneurs who may not have much business experience. But the price might include more restrictions on the emerging company...