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Figurehead and real head of the fair is Grover Aloysius Whalen. And the fair as it stands today-a $157,000,000 extroversion of Mr. Whalen's fantastic extrovert personality-gives him fair claim to the title of greatest salesman alive today. Grover Whalen suggested the fair in 1935 and a civil engineer named Joseph Shadgen came through with a historical excuse-the 150th anniversary of Washington's inauguration; Shadgen also suggested the site-a foul ash dump in Corona, L. I. which New York Park Commissioner Robert Moses had long itched to clean up. The original scheme...

Author: /time Magazine | Title: TRADE: In Mr. Whalen's Image | 5/1/1939 | See Source »

...Stockbroker Richard Whitney, now of Sing Sing, a man of no mean financial daring, took over as chairman of the Bond Sales Committee, set out to sell $27,829,500 in 4% fair debentures. But by February 1937 only $20,000,000 of the bonds had been sold and Grover Whalen had to pull a high-pressure stunt out of his black fedora. With the greatest of ease Maestro Whalen invented the Terrace Club, purportedly swank dining & wining place on the fair grounds, with a membership restricted to those who would subscribe to $5,000 of fair bonds. Even...

Author: /time Magazine | Title: TRADE: In Mr. Whalen's Image | 5/1/1939 | See Source »

...Grover Whalen had no difficulty selling $17,500,000 worth of concessions. But wooing exhibitors was harder work. Nonetheless, he managed to land $30,000,000 worth of entries. When the automobile tycoons hung back, he played General Motors, Ford and Chrysler off against each other so skilfully that he wound up with lavish exhibits from all three. While Heinz held out for a pickle-shaped building, Grover Whalen signed up so many other food exhibitors that Heinz was finally glad to accept half of another, more prosaic building...

Author: /time Magazine | Title: TRADE: In Mr. Whalen's Image | 5/1/1939 | See Source »

...exhibitors are taking, General Motors reputedly put $5,000,000 into its building. Since G. M. will sell nothing on the premises, it is investing only in advertising and goodwill. Whether this huge expenditure (plus the cost of operating the exhibit) will pan out is General Motors' worry. Grover Whalen sold it to them. The same may be said for many another individual display. Several industries, such as railroads, glass,* aviation, utilities and petroleum, recognizing the fact, got together on cooperative exhibits where the heavy cost is split and individual trademarks are played down...

Author: /time Magazine | Title: TRADE: In Mr. Whalen's Image | 5/1/1939 | See Source »

...from completion is the huge amusement section, but even there some 65 separate diversions are ready. One thing World's Fair veterans may find lacking is sex. Despite announced appearances of such numbers as Delia ("Rose Dance") Carroll, who once lifted Adolf Hitler's brows several pegs, Grover Whalen last week insisted that there would be nothing at the fair to shock anyone...

Author: /time Magazine | Title: TRADE: In Mr. Whalen's Image | 5/1/1939 | See Source »

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