Word: groving
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Intel faced a SIP, and Grove had to make a decision. His choice eventually earned Intel a fortune and gave him a reputation as the managerial master of Silicon Valley...
Completely changing the face of Intel, Grove set his assembly line to produce microprocessors instead of simple memory chips. Intel soon came out with the 386 microprocessor, which became an instant hit. And by the mid-80s, the personal computer, or PC, was becoming mainstream. In 1981 IBM made the little-publicized decision to use Intel chips in its PCs. Now, as the computer age exploded, Intel began to take off--and the rest was history...
...first time I was involved in a major strategic decision," Grove told USA Today in 1996. "From the DRAM situation, I learned more about how these things work, how I handle them and how I handle other people...
...Grove capitalized on his mentor's "Moore's Law," which says that as silicon chips became smaller and smaller, companies will be able to produce more and more, and computers will run faster and faster...
...Grove and Intel were not out of the woods yet. Intel faced its biggest--and most public--crisis in 1994. After introducing the new Pentium processor, the fastest microchip yet created, Intel engineers found a bug in their new product. At first, Grove did not bend. Refusing to see the public relations implications, he decided to selectively replace only a few computers containing the problematic chip...