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Based at the command's Tampa, Fla., headquarters, the JPSE unit has 38 psychological-operations experts (plus a graphic artist and videographer for film editing), a team that is expected to grow to 113 by 2006, with a projected budget of $77.5 million over the next seven years. JPSE director Jim Treadwell told Time he eventually wants to send those units into Europe, the Middle East, Asia and Latin America, where they would produce commercial-quality television ads, radio spots, websites and printed material to burnish the U.S.'s image in those regions. JPSE hopes to award $250,000 contracts...

Author: /time Magazine | Title: On the P.R. Battlefield | 6/6/2005 | See Source »

...threat to the survival of traditional varieties, he came to see his hobby as a higher calling. "If a breed goes extinct, all the genetics go down the tube," he says. Besides, he adds as he waters a passel of squealing piglets, "I just love to watch 'em grow...

Author: /time Magazine | Title: Eat Them Or Lose Them | 6/6/2005 | See Source »

Instead, say Leamer and other bubbleologists, what's driving the market is low interest rates, herd psychology, speculation and the expectation of unending price increases. (One study found that Los Angeles homeowners expect their home values to grow 22% every year for a decade.) Meanwhile, promiscuous lenders are throwing money at buyers like beads during Mardi Gras. "Anybody who can crawl in off the street can get a loan with 0% down at three or four times their income," Leamer says...

Author: /time Magazine | Title: America's House Party | 6/5/2005 | See Source »

...John Macalister, a writing teacher at Victoria University of Wellington, returned to New Zealand in 1997 after 16 years away and felt like a foreigner. Forced to look up one te reo (Maori) word after another, he started jotting them down. The list "just continued to grow," he says. "After a while, I felt I couldn't stop...

Author: /time Magazine | Title: Kiwi Tongues at War | 6/5/2005 | See Source »

...Still, Waho is optimistic. "With 30,000-plus learners of te reo, there's going to be an explosion of interchange between the languages," he says. "Maybe that 1,000-word vocab will also explode." Does Macalister expect his list to grow? "For sure." Non-Maori people still have a lot to learn about te reo, he says, but "it's exciting - it's a journey we're on." As the popular English-Maori phrase goes, everything's kapai (good). With luck and a little aroha, both languages will still be saying that many years from...

Author: /time Magazine | Title: Kiwi Tongues at War | 6/5/2005 | See Source »

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