Word: growth
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Dates: during 1980-1989
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Certainly the days of captive audiences and free-spending arrogance are over. "Network television is a mature medium," says Grant Tinker, the former NBC chairman who now runs his own production company. "There is no more audience growth. The universe is what it is." In a survey of top advertisers, Eugene Secunda, professor of marketing at Baruch College in New York City, found that 53% would consider making a significant shift in their ad dollars if the three networks' share dropped to 65%. "You're dealing with inevitable decline," says Secunda. "It's like those folks who kidded themselves that...
...Black Monday and kept buying for nine days. Since then, their purchases have surged in value, helping to boost the Mathers Fund from $154 million in assets just before the crash to $201 million now. Its increase of 27% during 1987 was the best performance by any U.S. growth fund...
...provide a long-term solution to the debt crisis. The initiative called for $29 billion in new loans from commercial banks and lending agencies like the World Bank. There was one important condition: the debtor nations had to modernize their economies and institute financial reforms. Baker hoped that economic growth would provide the debtors with sufficient capital to repay their loans, bringing the level of total debt down to a more reasonable level...
...three years the debt has only grown, increasing from $950 billion to $1.2 trillion. Brazil, Mexico and Argentina owed $283 billion at the end of 1987, some $30 billion more than they had when the plan was announced. In the meantime, economic growth has stagnated for most debtor countries. Concludes New Jersey Senator Bill Bradley: "The Baker plan is dead. Let us do the decent thing: bury it and start anew...
...index of the athletic pharmacopoeia is long and gets longer. Rare and expensive human-growth hormone can, some say, turn children into massive competitive machines and aid muscle growth in adults. Stories circulate about puberty suppressants that allow gymnasts to keep their finely balanced girlish bodies. But no drugs pose as much of a threat to the fairness and legitimacy of athletic competition as anabolic steroids do. And as the Johnson scandal shows, nothing has so obscured the efforts of honest athletes or has contributed as much shame to the Games...