Word: grubbs
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...season approaching, the once thriving industry is being zapped by overheated competition, an oversupply of games, relentless price-cutting, plunging profits and a new finickiness among young video fans. For the dozens of companies in the contest, the name of the game has suddenly become Survival. Admits President William Grubb of Imagic, which makes Demon Attack and Cosmic Ark: "Our industry is in chaos...
...land (an area the size of Massachusetts) in six Great Plains states will dry up by the year 2020. If current trends continue, Kansas will lose 1.6 million irrigated acres, Texas 1.2 million, Colorado 260,000, New Mexico 224,000, Oklahoma 330,000. Yet this drastic estimate, declares Herbert Grubb of the Texas department of water resources, is "20% too optimistic...
...land farming." To the farmers of the Great Plains, those words summon up visions of The Grapes of Wrath. Dry-land farming means larger farms with lower yields, fewer workers and probably higher prices in the supermarkets. Cattlemen know that less water means less corn and therefore smaller herds. Grubb calls such farming the "Russian roulette" of agriculture. Over a ten-year period, he says, dry-land farming will yield two strong harvests, four average ones and four "busts...
Headstrong and independent, risk takers are rebels with a cause-themselves. William F.X. Grubb, 37, left Atari, the successful manufacturer of home video equipment, and formed Imagic, which makes video game cartridges and hopes to have sales of $25 million or more this fiscal year. Says he: "Entrepreneurs want to be able to test their abilities and see how far they can go. It's the ultimate report card." That same pioneering spirit can make these businessmen hard to live with. Many are workaholics who lock themselves up in their offices for long stretches and have little tolerance...
...advantages of a Phi Beta Kappa key [Dec. 28] is its pawn value. In 1935 I hocked mine (Hamilton College, 1930) for $5 to help pay for food and fuel. Thomas C. Grubb Mount Vernon, Ohio