Word: gruber
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Dates: during 1950-1959
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Marketing strategy must be guided not by what the consumer wants today but what he probably will want three, four or even five years from now." Putting his precept into practice when he took over P. Lorillard Co. 2½years ago, Chairman Lewis Gruber, 63, rescued his aged (founded 1760), slipping company by gambling heavily on smokers' future desires. He changed the filter and blend of Kent cigarettes to cut down tar and nicotine and -as he says in the kind of phrase that sounds snappy around a boardroom table -give smokers "less of the things they have...
...Gruber now sniffs a new trend. Last week Lorillard began test-marketing a cork-tipped, cigarette-sized cigar in a flip-top box. Price: 35? for a pack...
...Lewis Gruber, 63, president "since 1956 of P. Lorillard Co. (Old Gold, Kent, Newport), fourth largest U.S. tobacco manufacturer (first nine months' sales: $353 million), moved up to the vacant post of board chairman, but will continue as chief executive officer. Taking his place as president, and most probable successor to head Lorillard when Gruber retires in two years: Harold Francis Temple, 55, vice president and director of sales, who began as a salesman with Lorillard 30 years...
Such loyalty to the saddle-sore traditions of the old West is not the sort of thing Businessman Gruber intends to push past the end of a trend. For he still figures he can write anything that the public is willing to buy. Says he: "Science fiction has been gaining, and if it ever gains enough, I'll switch...
Other minor errors also rile Gruber. "You don't shoot a man in the throat, and you don't kill him with a pitchfork or an ax," he argues. "We had a script here where the hero was killed with a pitchfork and I changed it to shooting. That very same week Jim [Gunsmoke] Arness killed two men with a pitchfork. That's not an honest western...