Word: gruber
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Dates: during 1950-1959
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MENTHOL CIGARETTES, which have come from 5% to 10% of the market in two years, will double their share to 20% in next two years, predicts Lewis J. Gruber, chairman of P. Lonllard Co. (Kent, Old Gold, Newport). Gruber says smokers like mint and menthol sensations, but will not embrace new tastes-pineapple, cinnamon, apple blossom...
...LORILLARD. First-half earnings rose to $2.02 a share, up 15% from last year. The performance, said Chairman Lewis Gruber, was due to a $19 million rise (to $240 million) in sales of Kents, Old Golds and Newports...
Taproot in Tradition. To provide stories for these heroes and for their dozens of less famous fellows. Hollywood keeps 100 or so writers busy. (One of them, Frank Gruber. once wrote four scripts in four days.) A great many of the shows have shoddy plots, ludicrous situations. They are "shot from the hip," as one director puts it, in three days or less, "take what you get." Studio filmed for the most part, they are ironically known in the trade as "four-wall westerns-as big as all indoors." It hardly seems the sort of climate in which creativity could...
...South. South Tyrol's 200,000 German-speaking people, subjects of the House of Habsburg for 555 years, never cottoned to the idea that they were Italian. At the end of World War II, the late Italian Premier Alcide de Gasperi* agreed with Austrian Foreign Minister Karl Gruber to give the region autonomy within the Italian Republic, to allow German in the schools and in government offices, if the Austrians would consider the issue closed...
...Lewis Gruber is a crack salesman whose single, all-consuming passion is tobacco. There is little else he can talk about, little else that interests him. When dining in Manhattan restaurants, he passes out Kents to neighboring tables. At poker and pinochle (he is an indifferent player), he shuffles out samples of new cigarette blends for informal taste polls. His other pleasures are simple, though his tastes are rich. He dresses expensively, favors dark blue suits and blue or grey silk ties that blend well with his heavy-lidded, blue-grey eyes, tans his skin under a sun lamp, plays...