Word: grundig
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Dates: during 1950-1959
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...impossible to hear any but strictly binaural sounds from the lavishly designed exhibition rooms of this year's New England High Fidelity Music Show. Celebrating its fifth anniversary, the show featured all conceivable kinds of music reproduction equipment, from the standards of Bogen, Scott and Electro-Voice to the Grundig, Grado and Glasser-Steers para-phernalia. Even radio stations such as WXHR maintained promotional booths featuring such novelties as FM car receivers...
...Yourself. Grundig, who quit school at 14 to be an electrician's apprentice, was mustered out of the German army in 1944 to operate a small plant making radio transformers and coils. At war's end he went back to his home town of Fürth and set up shop in a few flea-ridden rented rooms. He hoped to make radios, which were scarce and rationed. But the Allies forbade production of radio equipment. However, they did permit the manufacture of toys, so Grundig turned out a "toy": a knocked-down "Do-It-Yourself" radio...
...Less. When the ban on radiomaking was lifted, Grundig expanded fast by marrying German craftsmanship to U.S. production-line methods. He was greatly helped by Germany's low wage scales, pruned the bill further by employing women in 60% of the jobs...
...high-frequency radios, in 1951 its first pushbutton tuning. In 1953 he startled West Germany by selling a TV set for less than 1,000 marks ($238). In 1954 he brought out the first tape recorders priced under 500 marks, sold 100,000 of them in two years. Then Grundig introduced his small, low-priced "Stenorette" tape dictating machine ($169.50 in the U.S.), sold 100,000 in 18 months...
...success Grundig offers a simple explanation: "I guess I just have the right nose," i.e., he knows what kind of goods will open pocketbooks from Fürth to Fort Worth...