Word: grunelius
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Dates: during 1964-1964
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Americans are not alone in the mistakes they make: European firms often err themselves when they move into another European country. And Europeans concede from hard experience that American businessmen are by no means innocents abroad. "U.S. business methods are often the best there are," says Michael Grunelius, Paris-based specialist in placing corporate executives. "But these methods have to be changed to accommodate local conditions." Increasingly, U.S. companies find the rich European market, for all its problems, worth a try. Since 1958, more than 2,100 U.S. companies have started new operations or licensed the manufacture of their products...
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