Word: gruner
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Dates: during 1980-1989
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...with loud optimism about the American reader and the American dollar, German publishers Gruner & Jahr introduced Geo magazine, a pricey ($4 per issue), richly produced journal aimed at luring young, up-scale readers away from National Geographic (circ. 10 million). Instead, Geo's diffuse, often pretentious photojournalistic essays drove many readers away; circulation reached only 256,000, short of the planned 300,000. A promotion campaign dubbing it The Earth Diary seemed a futile echo of the '60s. Last week, after losing about $30 million-plus three publishers and three managing editors-Gruner & Jahr sold their ad-starved...
...purchased the small Atlantic Monthly (circ. 337,000) only a few months before his main competitor, Harper's, went nonprofit. "How does the Government expect privately held magazines to survive?" asks Zuckerman. Geo, an expensively produced monthly introduced in the U.S. last year by West Germany's Gruner & Jahr, goes up against the nonprofit National Geographic, Natural History and Smithsonian. It is not easy. As a for-profit enterprise, Geo finds it must charge subscribers $3 a copy, vs. National Geographic's per-issue price of 790. Says Geo Editor in Chief Harold Kaplan of his nonprofit...