Word: gruner
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...with investigating the diaries fiasco. Others sought only to place the embarrassment behind them. Many called for the resignation of Henri Nannen, 69, who has been Stern's publisher since the magazine was founded in 1948. Others hinted that blame extends high into Stern's parent corporation, Gruner & Jahr, and even into the holding company, Bertelsmann AG, a publishing conglomerate (1982 sales: $2.4 billion) that includes Bantam Books...
...copy) all right, but it was also depressing. Too many images of death, disease and disaster. "Pictures of animals being slaughtered," she shudders. No dream houses on fantasy islands. All that is about to change. After two years and about $30 million in losses, the German publishers Gruner & Jahr have just peddled the monthly Geo (circ. 256,000) to Los Angeles-based Knapp Communications, which publishes Architectural Digest and Bon Appétit. Geo's new editor in chief: none other than Rense. Says she: "The magazine will have no more news, no more ecology, no more people lying...
...with loud optimism about the American reader and the American dollar, German publishers Gruner & Jahr introduced Geo magazine, a pricey ($4 per issue), richly produced journal aimed at luring young, up-scale readers away from National Geographic (circ. 10 million). Instead, Geo's diffuse, often pretentious photojournalistic essays drove many readers away; circulation reached only 256,000, short of the planned 300,000. A promotion campaign dubbing it The Earth Diary seemed a futile echo of the '60s. Last week, after losing about $30 million-plus three publishers and three managing editors-Gruner & Jahr sold their ad-starved...
...purchased the small Atlantic Monthly (circ. 337,000) only a few months before his main competitor, Harper's, went nonprofit. "How does the Government expect privately held magazines to survive?" asks Zuckerman. Geo, an expensively produced monthly introduced in the U.S. last year by West Germany's Gruner & Jahr, goes up against the nonprofit National Geographic, Natural History and Smithsonian. It is not easy. As a for-profit enterprise, Geo finds it must charge subscribers $3 a copy, vs. National Geographic's per-issue price of 790. Says Geo Editor in Chief Harold Kaplan of his nonprofit...
...craft ads that are so visually stunning they could pass for the magazine's photo layouts. Indeed, the picture magazine may be making a general comeback. French Publisher Daniel Filipacchi is assembling a sizeable staff to revive Look magazine as a weekly early next year; the German magazine firm Gruner & Jahr will launch a U.S. version of its expensively produced Geo at that time; the publishers of the classy Realites are planning an other assault on the market in January...