Word: grunwald
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Clinton's TV campaign is being run by the Washington consulting firm of Greer, Margolis, Mitchell, Grunwald & Associates, which has enlisted the help of three prominent Democratic media consultants: Robert Squier, Carter Eskew and Mike Donilon. The collaborative effort has been far more focused and efficient than Dukakis' diffuse media campaign in '88. Two other departures from four years ago: rather than concentrating on expensive network buys, the Clinton camp is placing ads on a state-by-state basis, with special emphasis on key battlegrounds like Michigan and Connecticut. And response time has been significantly shortened: Clinton's reply...
...juxtaposing Bush's optimistic pronouncements over the past two years ("The economy is strengthening") with bleak economic figures ("Unemployment is the highest in eight years"). But Clinton advisers have heeded focus groups that show voters are uncomfortable with excessively negative ads. "We have been really straightforward," says Grunwald, "because we think the facts speak for . themselves and because we think people are fed up with nasty politics...
...pivotal moment in the campaign came in May, when Stephanopoulos was detached from Clinton's side to manage the nerve center in Little Rock. Suddenly, good ideas that had been kicking around the campaign were carried out. Media adviser Mandy Grunwald had been arguing for months that Clinton should do The Arsenio Hall Show. In fact, Clinton's comeback may well have begun on Arsenio, when the image of Slick Willie gave way to Saxophone Bill. On a more substantive level, Stephanopoulos directed the drafting of Clinton's new economic plan, now a campaign centerpiece. As Robert Shapiro, a ranking...
Michael R. Grunwald '92 was the editorial chair of The Crimson last year. Speaking as college newspaper editors, we wish him well...
Michael R. Grunwald...