Word: grushow
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...Even Fox, however, seemed a bit defensive about its reality success, speaking to a crowd of advertisers, who have resisted paying top dollar for reality shows because their ratings are unpredictable and they turn off some audiences. Fox TV president Sandy Grushow noted that reality shows had allowed the network to achieve several goals advertisers had asked of it, including drawing more young and female viewers. "You wanted us to capitalize on the audience's appetite [for reality], but not rely on it," he said. In other words, "We got you your damn eyeballs! Quit whining...
...Millionaire?" is known for its penchant for "reality-based programming," including titles like "When Good Pets Go Bad" and the car wreck-rich "World's Scariest Police Videos." Now, in the wake of creepy allegations about Rockwell and claims of temporary insanity by his erstwhile bride, Fox chairman Sandy Grushow has made a sweeping and dubious pronouncement: The network will no longer broadcast "exploitative material...
...public will be excused if they are not wholeheartedly convinced of Grushow's sincerity. "You have to take an announcement like this with some skepticism," says TIME critic James Poniewozik. "Fox has been embarrassed before, they've made pledges like this before, and they've been torn between reputation and ratings before. They've always gone for the ratings." Viewers may be hesitant to embrace Grushow's message for another reason: Shows like "Multi-Millionaire" generate stupendous ratings, and that means people are watching in droves - whether they admit it or not. Good taste is hardly a prerequisite for nabbing...
...broaden the network's audience beyond the core group of teens and young adults. It's a matter of practicality as much as policy: six years after introducing its first two nights of prime-time fare, Fox has just expanded to a full seven nights of programming. Says Sandy Grushow, president of Fox Entertainment: "When you program seven nights a week, you have to have a balanced diet of programming. You can't do 28 Simpsons or 28 variations on In Living Color...
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