Word: gs
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Dates: during 1970-1979
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Paramount had paid 75 Gs for the script. Segal kicked back ten of them to the movie company. For promotion. Paramount kicked in ten more. It paid off. The scenarist scrambled 100,000 miles across country. Selling, pushing. Merchandising. He appeared on Cavett, Carson. "I'm kind of a folk hero at Yale," he liked to say. "The closest thing to a Beatle." Fraternities called him up en masse; Middle America wrote in; most important, publishing houses and film companies used Love Story as a new shibboleth. The escape hatch had been opened. Erich...
...these benefits, the federal worker puts up with inflexible work rules that hamper his initiative and a rigid salary system that limits his ambition. The 15-grade scale, which covers the overwhelming bulk of white-collar civil servants, runs from G51 for messengers, who start at $4,125, to GS-15 for program managers, who begin at $22,885. A medical aide (GS-2) makes $4,125 to start, and a typist (GS-3) $5,212. There are virtually no merit increases, and the periodic raises within each category are small. It would take 18 years for a worker...
Including a recently approved 6% across-the-board raise, the pay of the typical white-collar civil servant has been increased by about 55% in the past decade. To halt what had been an exodus of managers and key technicians from Government, salaries for the so-called supergrades, GS-16 to GS-18, have been raised as much as 80%. A GS-18 employee, typically a division chief in a department, earned $18,500 in 1960; today the pay is $35,505. Many private employers consider the top rates to be outrageously high. They complain that they cannot afford...
...change in advertising emphasis was even more pronounced for Buick's new models. Last September, ads for the Skylark GS 455 and the Skylark Custom Sports Coupe were headlined: "Introducing automobiles to light your fire." The copy stressed such performance features as "a 455-cubic inch 360-horsepower engine with a high-lift cam and four-barrel carburetor which breathes through real air scoops." By January, ads for the Skylark were headlined "Something to Believe In," and the copy noted such features as hidden windshield wipers and six coats of paint, while stressing "product integrity...