Word: guaranteeeing
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Dates: during 1950-1959
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Must a fan dancer don bra and panties in a newspaper advertisement even though she doffs them in her act? Should a newspaper refuse to accept ads for a controversial bestseller? Could Macy's guarantee to undersell Gimbels on Page 23, while Gimbels guaranteed to beat Macy's...
The easiest way to think of Arthur Valpey right now is as an eminently intelligent businessman who calculated the odds on a given situation and made the smart play. There was every reason for him to go to Connectient: his contract was due to run out next fall, he was...
Nevertheless, by last week underdog Argosy was barking on True's trail, as if it were about to bite. Argosy Editor Jerry Mason, 36, claimed that his January issue had topped the 1,000,000 mark in sales (the guarantee: 750,000). Like True, Argosy was once a pulp...
Scoffing at Mason's figures, Purdy countercharged that Argosy, according to his own newsstand espionage report, had not even been making its circulation guarantee for the past year. Said Purdy: "Argosy's going to go down, because I'm going to push it down. I don'...
But if the first issue had more artifice than art, nobody was selling Editor Fleur or Publisher (and husband) Gardner Cowles short. Issue No. 2, already in the works, was much improved-cleaner and simpler layouts, bigger pictures, less prune whip and more meat. And Publisher Cowles and brother John...