Word: guaranteeeing
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Dates: during 1950-1959
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Despite this apparent failure to procure top talent, Hearst insisted that "everything is really shaping up well" and stated, "I'll guarantee this to be the biggest, best Smoker yet."
"This reservation would be an unqualified guarantee from Stevenson that he would permanently give up all political ambitions and activity. That would mean his immediate and final withdrawal as a 1956 prospect."
Ever since the end of World War II, Hearst's Cosmopolitan (66 years old last July) has been heading for trouble. From 1947, when it took in $5,880,770 in ads, it dropped last year to barely $2,700,000. Furthermore, it fell below (by 221,000) its...
Last week Cosmo announced a drastic remedy to cut costs and get on its feet. Publisher Harry M. Dunlap slashed its 14-man advertising sales staff, abolished mail subscriptions, pared soliciting of ads to the bone, and cut its ad rate from $5,000 a page to $2,100. Cosmo...
The underlying principle to remember in considering the subject is the duty of the citizen to cooperate in government. He has no option to say, "I do not approve of this Grand Jury or that Congressional Committee; I dislike its members and its objectives; therefore I will not tell it...